multi-disciplinary

digital growth partner

Willie Tsang

“Sarangan is a hard working individual who is very knowledgeable in digital marketing and ecommerce management.”

Willie Tsang Serial Entrepreneur
hello! I'msarangan shanmuganathan.
hello! I'msarangan shanmuganathan.

Why businesses choose to work with me

Known for optimizing systems for early project deliveries, I specialize in crafting digital marketing strategies that enhance visibility and achieve high conversion rates. Grounded in innovation at the AI-business nexus, I am dedicated to driving impactful results for your organization through effective project management and advanced AI technologies.

17+ Years Experience

Upto 5x Sales Conversions

AI-Powered Google Ads Certifications

Results-Driven Project Manager

Data Storyteller

AI + Business

Sarangan is a hard working individual who is very knowledgeable in digital marketing and ecommerce management.
Willie Tsang
Willie Tsang
CEO
Sarangan displayed exceptional technical problem-solving skills, working seamlessly with other e-commerce consultants with varying expertise levels.
Peter McClusky
Peter McClusky
Founder/Director
He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out.
Suja Arun
Suja Arun
Owner
about me
Certified in Microsoft and AI-Powered Google Ads, I bring over 10 years of expertise in project management, eCommerce, and digital marketing. Skilled in system optimization and early project delivery, I've boosted conversions by up to 5x. Passionate about creating innovative AI-driven business strategies.
certifications
AI-Powered Performance Ads Certification
AI-Powered Shopping ads Certification
Google Ads Video Certification
Google Ads Search Certification
skills
expert level in ecommerce and digital marketing, intermediate experience in project management and beginner to intermediate in AI & ML.

my clients

/ brands and projects I've contributed to

my services

/ how I help businesses grow

the impact

/ proven results across projects

14+ years helping businesses grow through technology, marketing, and operational excellence.

VOS Body

eCommerce and Digital Marketing

Built and managed the eCommerce platform. Improved performance and digital marketing strategy. Increased traffic, conversions, and revenue growth. Integrated Amazon and analytics systems.
Yush Yush, Now Brotherize

Digital Project and Operations Management

Defined project scope and execution strategy. Led remote development team. Reduced software costs by 65%. Managed delivery lifecycle from planning to deployment.
Way of Will

eCommerce and Digital Marketing

Reduced marketing costs by $75,000. Decreased CPA from $165 → $30–$35. Increased customer retention 5.78% → 13.32%. Reduced bounce rate 76% → 42.3%
Toronto Garlic Festival

eCommerce Project Management

Built Shopify eCommerce platform. Implemented merchandising strategy. Collaborated with development teams. Integrated ERP for operational efficiency
play video    -   play video    -   play video    -   

I don’t just build. I experiment, optimize, and break things to make them better.

selected woks

/ a few from my portfolio

VOS Body

  • branding
  • ecommerce
  • marketing
Snaphugs Project

Snaphugs

  • branding
  • project
  • marketing

Way of Will

  • website
  • marketing
  • branding
Google Ads - Optimize

Google Ads

  • marketing
  • animation
  • printing

SEO Sales

  • web design
  • marketing
  • animation

/read what my clients say about my work

Sarangan is a hard working individual who is very knowledgeable in digital marketing and ecommerce management. Not only that he suggested many creative ideas to solve problems and to boost sales, he also went above and beyond to get things done. There were many days that he worked time and off his office hours consecutively to get things done. I highly recommend Sarangan.
Working with Sarangan on Brotherize has been an absolute game-changer for our vision. From the very beginning, he understood the heart of what we were trying to build - a meaningfu, gamefied community that motivated self growth and connection. His expertise in product decelopment, UI/UX, and AI integration has brought our ideas to life with incredible precision and creativity. What impressed us the most was his ability to think beyond development - he gave strategic suggestion, optimized performance, and ensured our users got seamless experience. The feedback from our early adopters has been overwhelmingly positive, and we're already seeing strong engagement. If you're looking for someone who blends tech excellence with genuine passion, Sarangan is the one. We're behind grateful for his contribution and excited to continue building Brotherize with him by our side.
We worked with Sarangan Shanmuganathan for digital marketing, omni-channel onboarding, and website creation & maintenance for Z&M Home Supplies, and the experience has been excellent. Sarangan has a deep understanding of e-commerce, marketplaces, and digital growth strategies. From setting up and optimizing our website to onboarding and aligning multiple sales channels, everything was handled with clarity and precision. His strategic approach to digital marketing helped us structure our campaigns properly rather than just running ads blindly. What really stands out is his ability to think long-term—scalability, performance, and automation were always part of the plan. Highly reliable, knowledgeable, and proactive. Strongly recommended for businesses looking for serious digital growth.
Sarangan is a hard working individual who is very knowledgeable in digital marketing and ecommerce management. Not only that he suggested many creative ideas to solve problems and to boost sales, he also went above and beyond to get things done. There were many days that he worked time and off his office hours consecutively to get things done. I highly recommend Sarangan.
Working with Sarangan on Brotherize has been an absolute game-changer for our vision. From the very beginning, he understood the heart of what we were trying to build - a meaningfu, gamefied community that motivated self growth and connection. His expertise in product decelopment, UI/UX, and AI integration has brought our ideas to life with incredible precision and creativity. What impressed us the most was his ability to think beyond development - he gave strategic suggestion, optimized performance, and ensured our users got seamless experience. The feedback from our early adopters has been overwhelmingly positive, and we're already seeing strong engagement. If you're looking for someone who blends tech excellence with genuine passion, Sarangan is the one. We're behind grateful for his contribution and excited to continue building Brotherize with him by our side.
We worked with Sarangan Shanmuganathan for digital marketing, omni-channel onboarding, and website creation & maintenance for Z&M Home Supplies, and the experience has been excellent. Sarangan has a deep understanding of e-commerce, marketplaces, and digital growth strategies. From setting up and optimizing our website to onboarding and aligning multiple sales channels, everything was handled with clarity and precision. His strategic approach to digital marketing helped us structure our campaigns properly rather than just running ads blindly. What really stands out is his ability to think long-term—scalability, performance, and automation were always part of the plan. Highly reliable, knowledgeable, and proactive. Strongly recommended for businesses looking for serious digital growth.
Sarangan is a hard working individual who is very knowledgeable in digital marketing and ecommerce management. Not only that he suggested many creative ideas to solve problems and to boost sales, he also went above and beyond to get things done. There were many days that he worked time and off his office hours consecutively to get things done. I highly recommend Sarangan.
Working with Sarangan on Brotherize has been an absolute game-changer for our vision. From the very beginning, he understood the heart of what we were trying to build - a meaningfu, gamefied community that motivated self growth and connection. His expertise in product decelopment, UI/UX, and AI integration has brought our ideas to life with incredible precision and creativity. What impressed us the most was his ability to think beyond development - he gave strategic suggestion, optimized performance, and ensured our users got seamless experience. The feedback from our early adopters has been overwhelmingly positive, and we're already seeing strong engagement. If you're looking for someone who blends tech excellence with genuine passion, Sarangan is the one. We're behind grateful for his contribution and excited to continue building Brotherize with him by our side.
We worked with Sarangan Shanmuganathan for digital marketing, omni-channel onboarding, and website creation & maintenance for Z&M Home Supplies, and the experience has been excellent. Sarangan has a deep understanding of e-commerce, marketplaces, and digital growth strategies. From setting up and optimizing our website to onboarding and aligning multiple sales channels, everything was handled with clarity and precision. His strategic approach to digital marketing helped us structure our campaigns properly rather than just running ads blindly. What really stands out is his ability to think long-term—scalability, performance, and automation were always part of the plan. Highly reliable, knowledgeable, and proactive. Strongly recommended for businesses looking for serious digital growth.
We had the pleasure of working with Sarangan Shanmuganathan at a critical moment when we were creating our separate e-commerce store from scratch. In a brief period, thanks to Sarangan, we got a tremendous amount of work done, including the creation of our e-commerce website blueprint based on analysis of the current market, and then execution of the blueprint. He was self-motivated and highly adept at technical problem solving. He proved to be a great team player and communicator, working with a team that included other e-commerce consultants and several university interns with varying degrees of technical expertise. Because we are a not-for-profit we were only able to retain Sarangan’s services for a limited period of time. Should circumstances allow, we would absolutely work with Sarangan again.
Sarangan was introduced by a friend of us. When we started to work with them the response was amazing and prompt .Mr. Sarangan and team, had done a great job in enhancing our website. He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out. He gives utmost importance for client satisfaction. I highly recommend him to all . I wish him success in all his future ventures.
We had the pleasure of working with Sarangan Shanmuganathan at a critical moment when we were creating our separate e-commerce store from scratch. In a brief period, thanks to Sarangan, we got a tremendous amount of work done, including the creation of our e-commerce website blueprint based on analysis of the current market, and then execution of the blueprint. He was self-motivated and highly adept at technical problem solving. He proved to be a great team player and communicator, working with a team that included other e-commerce consultants and several university interns with varying degrees of technical expertise. Because we are a not-for-profit we were only able to retain Sarangan’s services for a limited period of time. Should circumstances allow, we would absolutely work with Sarangan again.
Sarangan was introduced by a friend of us. When we started to work with them the response was amazing and prompt .Mr. Sarangan and team, had done a great job in enhancing our website. He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out. He gives utmost importance for client satisfaction. I highly recommend him to all . I wish him success in all his future ventures.
We had the pleasure of working with Sarangan Shanmuganathan at a critical moment when we were creating our separate e-commerce store from scratch. In a brief period, thanks to Sarangan, we got a tremendous amount of work done, including the creation of our e-commerce website blueprint based on analysis of the current market, and then execution of the blueprint. He was self-motivated and highly adept at technical problem solving. He proved to be a great team player and communicator, working with a team that included other e-commerce consultants and several university interns with varying degrees of technical expertise. Because we are a not-for-profit we were only able to retain Sarangan’s services for a limited period of time. Should circumstances allow, we would absolutely work with Sarangan again.
Sarangan was introduced by a friend of us. When we started to work with them the response was amazing and prompt .Mr. Sarangan and team, had done a great job in enhancing our website. He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out. He gives utmost importance for client satisfaction. I highly recommend him to all . I wish him success in all his future ventures.
We had the pleasure of working with Sarangan Shanmuganathan at a critical moment when we were creating our separate e-commerce store from scratch. In a brief period, thanks to Sarangan, we got a tremendous amount of work done, including the creation of our e-commerce website blueprint based on analysis of the current market, and then execution of the blueprint. He was self-motivated and highly adept at technical problem solving. He proved to be a great team player and communicator, working with a team that included other e-commerce consultants and several university interns with varying degrees of technical expertise. Because we are a not-for-profit we were only able to retain Sarangan’s services for a limited period of time. Should circumstances allow, we would absolutely work with Sarangan again.
Sarangan was introduced by a friend of us. When we started to work with them the response was amazing and prompt .Mr. Sarangan and team, had done a great job in enhancing our website. He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out. He gives utmost importance for client satisfaction. I highly recommend him to all . I wish him success in all his future ventures.
We had the pleasure of working with Sarangan Shanmuganathan at a critical moment when we were creating our separate e-commerce store from scratch. In a brief period, thanks to Sarangan, we got a tremendous amount of work done, including the creation of our e-commerce website blueprint based on analysis of the current market, and then execution of the blueprint. He was self-motivated and highly adept at technical problem solving. He proved to be a great team player and communicator, working with a team that included other e-commerce consultants and several university interns with varying degrees of technical expertise. Because we are a not-for-profit we were only able to retain Sarangan’s services for a limited period of time. Should circumstances allow, we would absolutely work with Sarangan again.
Sarangan was introduced by a friend of us. When we started to work with them the response was amazing and prompt .Mr. Sarangan and team, had done a great job in enhancing our website. He is always at our service at any time we contacted him. Though we bombarded him with too many questions and requirements of our interest, he took special attention and worked it out. He gives utmost importance for client satisfaction. I highly recommend him to all . I wish him success in all his future ventures.
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    © 2026 Sarangan Shanmuganathan.
    I am a versatile professional with expertise in digital marketing, e-commerce, data analysis, IT project management, and AI/ML. Passionate about leveraging technology to drive business success, I bring a diverse skill set and a results-oriented approach to every project.

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    I am a versatile professional with expertise in digital marketing, e-commerce, data analysis, IT project management, and AI/ML. Passionate about leveraging technology to drive business success, I bring a diverse skill set and a results-oriented approach to every project.
    Toronto
    toronto
    sarangan.ca@gmail.com
    I am a versatile professional with expertise in digital marketing, e-commerce, data analysis, IT project management, and AI/ML. Passionate about leveraging technology to drive business success, I bring a diverse skill set and a results-oriented approach to every project.
    Toronto
    toronto
    sarangan.ca@gmail.com